27 November 2015

Etsy Store Update

Today's post is a bit laid back and more of a casual update. So, a while ago I posted about how I opened an Etsy store and I thought, it's been a solid 6 months, I should tell you how that little adventure went.


Short answer: terrible. When I made my business plan, I imagined people would actually buy my stickers and I'd make my hundreds (if not thousands, by the sheer amount of demand) easy peasy because I was obviously very excited and optimistic. Funnily enough, there isn't that high a demand for stickers and they're more of a "this is cute" rather than a "I NEED THIS IN MY LIFE" sort of product. It's not like I spent loads of money actually printing these or hours cutting them out. Except I did. So it's very unmotivating having all these bags of stickers just sitting around not doing much. It's also disheartening to say no to giving out freebies or discounts, since a) I genuinely cannot afford to do it now, and b) in the past I've not got a lot in return, i.e. reviews don't necessarily mean more people will buy them although a lot of people can register my store's existence. Also I've had a bad experience with a person I gave them out to recently who still hasn't posted their review when I sent the product out in September. Sure.

This isn't like a guilt trip post, I'm just being honest about how hard it is to try and make pennies through Etsy, especially with all the fees. I have had a few lovely sales and reviews and my heart swells because I feel so ecstatic that someone actually chose my illustrations, or wanted me to design something. The internet is a big wide place so being found, even if only by a handful of people, brings a smile to my face. I fangirl hard when I see my header over on Natalie's blog and Beca only went and put my illustration on a business card (which I fangirl over when I see) so yeah, these guys are amazing. Also super special shout out to Georgina at She Might Be Loved for her review too. 

This post, although short, is actually to help me get back on that horse. But not till after Christmas. So here it is, my announcement/update/promise to myself: I'm going to be making new stock. And it's going to be very exciting. As well as stickers I hope to make a few other things as well, stationarywise and then some. Except I will be waiting until after Christmas before I launch it, I'm aiming for the beginning of February. This time I will just be doing a little at a time and seeing what happens instead of me charging straight in to this. It's also a warning because I might have to be a lot more vocal about it on social media (even though I really hate bombarding with a lot of very similar tweets/posts etc it might have to be done)

I feel it's necessary to casually slide a link to my shop in here. I feel like I'm slightly begging, but hopefully not in a desperate way (just cute shrugs and being like, help a sister out?) All the stuff I have at the minute will not be remade so if you're one of those "I'll get around to it later" kind of people, this is a little reminder to say that these will be expiring in December/January and I won't be renewing them. Although I do have a shit ton left over and plan to do a little mix up bag of all the 2015 stuff. Don't worry, this isn't the sort of thing where people will literally climb over you in order to get. It's a once they're gone they're gone, you know, eventually sort of gig. That includes the instagram stickers and custom headers too. Essentially, everything was unpopular from my 2015 range so it has to go so newer, cuter 2016 stuff can take its place.

This post has a very negative aura about it, but that's just what has happened. I tried to do something, and I went around it in the wrong way so I'm starting fresh! This is a good post, promise. As it's Black Friday, you can use the code BLACKFRIDAY to get 50% off everything, this code expires on the 1st of December. But there's loads of other offers on bulk buying when this expires and I might do a post Christmas sale too. Thanks for reading, cuties.

https://www.etsy.com/uk/shop/BadgerAndBearShop

10 comments:

  1. I wish you all the best with your Etsy Shop, selling on Etsy is hard I've been doing it for years and there's still no way I can make a living from it although I would say lately I'm doing reasonably well and a lot better than I have in previous years. I do think it's a good place to sell though having tested out other platforms Etsy is the one I always come back to and I always encourage people to test it out (shameless link for 40 free listings when you open your 1st shop http://etsy.me/1PRMmuB) so hopefully things will pick up for you soon xoxo

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    1. I think I had unrealistic expectations going in so I'm going to take a little breather and come back in the new year, hopefully better than before

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  2. Ugh, I feel you :( When I opened a shop almost two years ago I was SO EXCITED. I was making these headband things (like the purpley one I'm wearing in all my profile pictures), which I personally loved. The biggest issue is that they took awhile to make and weren't the cheapest to make either, so the price seemed really off putting to people. I often spend more than I regularly would for a quality handmade item, but so many people have the whole "wal-mart mentality" where it's like, "why should I buy this from you when I can find a bigger bundle for half the price?" It sucks! I finally closed up my shop a couple weeks ago...I was tired of paying the fees when no one was even looking at the listings! Last Christmas I also tried selling at craft and holiday fairs. It helped a little, but not enough to justify making more. Maybe that would work better for you? Stickers and stationary things are really popular right now!

    Also I'm still in LOVE with my header you made! People compliment it all the time!

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    1. That kind of mentality really sucks, I've been making an effort to boost some things on Etsy (like in my ruminations posts and stuff) but yeah, it's hard for the smaller businesses when the big companies can do something similar (but probably not as nice) for cheaper. I have thought about fairs and stuff but I just don't know how to get involved with that! I will definitely have to look in to it for next year when I have more stock :)

      <3<3

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  3. I know exactly how you feel, it's hard work and can be a little disheartening at times but you just have to keep going. My shop has been opening just over a year and it does take time to build up sales and feedback and don't feel bad about promoting yourself. I find it very hard but you're building a business and one little tweet a day linking your shop won't be annoying. I use autoschedule on hootsuite to post at optimised times and the etsy handbooks are really useful for helping build up your shop. I don;t think your stuff is unpopular, I just don't think you've found your customers yet.

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    1. Yeah, I use tweetdeck every now and then I just need to get in to the habit. Thank you for your words :)

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  4. I also opened an Etsy shop earlier this year, and I haven't sold a thing yet, so I totally feel you. I always try to talk my real life customers into buying in my Etsy shop instead of directly from me, so I can get some reviews, but so far no luck, haha. Oh well. I think one of my biggest problems is also that I'm so uncomfortable with promoting, but I hope to learn how to do that! And I'm helping a sister out, and getting some of your cute stickers - they will look great in my planner! :) Can't wait to see what you come up with for next year!

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    1. OHMYGOD thank you so much!! I'm definitely going to check out your store <3 Yeha I've sold a few things but only a couple of people had actually left reviews which is frustrating. Best of luck to you <3

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  5. I'm so happy with my drawing and business cards with it on. So hope it picks up for you, if I had any use for stickers I'd buy EVERYTHING! :D xxx

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    1. Cutie! I'm hoping to try and do mugs or other stuff since stickers seems to be for a select amount of people, gonna branch out a bit

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